Animal Aid

Fundraising for Animal Aid

Cat licking fundraising tin

Organise a street collection

Every year Animal Aid organises more than 150 collections across the UK. These collections cannot take place without the help of Animal Aid supporters. Could you spare a few hours to help in a town near you?

Organise a street collection

Animal Aid receives no state aid, so it relies on your donations, legacies and fundraising to pay for its vital campaigns.

Fundraising can be fun, it can help you to meet new people, and there is a huge variety of things that you can do. The following pages give lots of ideas of how you can get involved.

Organising a sponsored event

What does it involve?

Ermintrude on the top of Snowdon

Sponsored events are a popular straightforward way of raising money. We can provide paper sponsor form(s) and/or set up a sponsorship page for you on our website, and you can send a link to your friends. Your job is to decide on an event, get the sponsors, do the event and gather in the money. Maybe use Facebook and Twitter to promote your event. Collecting the money can be the hardest bit, so if you can persuade people to pay you when they sponsor you, instead of after you have done the event, that can make it easier. Remember to tick people off when they pay you.

What sponsored events are there?

You can be sponsored for almost anything. You might try a sponsored walk, run, cycle ride, slim, crawl, hop, jump, hike, aerobics, spelling, silence, talking, cooking, cleaning, bird watching, litter collection, dancing, fasting, number of goals or points scored in a sports match, reading, writing, singing, dog walking, going veggie/vegan, stopping smoking, stopping drinking, sitting in baked beans or giving up chocolate. More original or difficult events may get more sponsors.

Do I do it on my own?

You can do, but if you can persuade other people to take part, it may be more fun and, between you, you should raise more money. Some people may not want to take part, but may be willing to take a sponsor form to their school or family or workplace. If you have a lot of people joining in, we could offer a prize for the person who raises the most money.

Do I need to worry about anything?

Be careful if you go door-to-door to get sponsors, and make sure children are accompanied by an adult. If you are doing the actual event in a public place, you may need permission – contact Animal Aid or your local council for information. If lots of people take part in one event, you may want to ask the St. John Ambulance people to come along.

What does my sponsor form need to include?

  • what the event involves and where and when it takes place
  • distances/times/amounts expected to be completed
  • that all proceeds go to Animal Aid
  • a space for the name of the participant
  • columns for names and addresses of sponsors and amounts sponsored
  • (if other people have forms) your or our name and address for the money to be sent to
  • (if other people have forms) space for you to tick off that the person did the event

Do I need anything else?

Sometimes. For example, a ten lap sponsored walk may need a form to tick people off as they do each lap, and you may need direction signs for the walk. You may want to give people a certificate when they complete the event or when they bring in the money. We can provide sponsor forms, certificates, completion forms and anything else you need.

What do I do with the money?

If it is in cash, please keep the cash and send a cheque instead, payable to Animal Aid. If anyone is paying you by cheque, ask them to make them payable to Animal Aid too, and send us all the cheques together.

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Selling Animal Aid merchandise

What does it involve?

The most difficult bit is finding the customers. If you are part of an Animal Aid or animal rights group, then you have an obvious group of people who may be interested. You may be able to arrange to have an occasional stall at your work place, school, youth club, etc. If you organise other fundraising or campaigning events, then you might decide to have an Animal Aid merchandise stall as part of it. You can promote the stall at the venue, and of course, via email and social media.

Can I make a profit for my local Animal Aid/animal rights group?

Yes. As a member you get a 10% discount on all goods and if you are a local contact, you get 15%.

What if I am not a member of a local group?

Then as an Animal Aid member, claim your 10% discount when you buy the goods off us, and use the profit to enable you to build up your stock of goods and cover the losses on any goods that you don't manage to sell.

What if I can't afford to buy the goods off you in the first place?

Ideally, do some other fundraising events first so that you have some money available. We cannot offer credit.

Tell me more about Animal Aid merchandise...

Not only is our merchandise high quality, but the cosmetics and toiletries are strictly cruelty-free and vegan, and the clothes are in environmentally friendly cotton, made with non-animal-tested dyes and not made in sweat shops. The stationery is environmentally friendly, too. The food, chocolates and alcohol are all vegan, of course, and the books are carefully selected to give you all the inspiration, information and arguments needed to make you a first class animal rights campaigner! Even if you don't decide to sell goods to other people, you may well decide to buy lots of stuff for yourself – check it out now in our cruelty-free shop.

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Selling other things for Animal Aid

What does it involve?

It depends on what you want to sell. If you want to sell your old toys, books, CDs, furniture or clothes, you might just want to leaflet your neighbours, tell your family and friends and set up the sale in your garden or garage. Make sure you know what prices you want to charge and get plenty of helpers. If you are inviting a lot of people, you could give different starting times to avoid a big rush all at once.

What can I sell?

Jumble, bric-a-brac, books, CDs, toys, plants (take cuttings from your own plants, maybe), home made crafts, fruit and veg from your garden or allotment – and a refreshments stall usually goes down well. If you are selling prepared food, be careful to keep everything (including your hands) clean, and keep things covered and at the right temperature.

How do I do it on a bigger scale?

Firstly you need more stuff – you could advertise at school, work, church, youth club, scout group or wherever you meet lots of people, or via social media, and then you need somewhere to store it when it starts to arrive: maybe in a garage or shed or spare room. You could ask people to bring things on the day of the sale, but it makes pricing a bit rushed, and will probably cut down on the amount of things that you are given. If you want to sell big items such as furniture, you may need to provide transport.

Where can I sell it if I have got lots of stuff?

If you have a big garden, you can sell lots of things there (but keep an eye on the weather forecast). Look out for posters or adverts in shop windows or local newspapers to see what table top sales or car boot sales are coming up. If it is outdoor, do you have stuff that can get spoiled by bad weather, and if so do you have a contingency plan? You could have a one-off stall or if you are going to keep asking people for stuff (or if you are going to make the stuff that you sell) you could book a regular stall. You could ask your local council about having a market stall, too. Think about how you will transport everything to the venue.

What if I want to run my own big event?

This is hard work but can be fun, and can obviously make more money than a small event. First make sure that you can get enough things to sell, enough space to store things in and enough people to help you on the day. Then you need to book a venue such as a church hall or community centre. The best time and place is a Saturday just off a busy high street, but everyone wants that so you may need to book well in advance. If the venue regularly has jumble sales, that will help to get people in, but you will still need to publicise it maybe with posters near the venue and volunteers on the day with leaflets or sandwich boards. You may need to leaflet door-to-door if the venue is in a residential area rather than on a high street – you could ask the venue manager for advice.

What do I do with the money?

Send a cheque or postal order, payable to Animal Aid, to Animal Aid, The Old Chapel, Bradford Street, Tonbridge, Kent, TN9 1AW.

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Organising a social event

What sort of social event?

How about a sports, music or general knowledge quiz, a themed film evening (horror films, Star Trek, comedy, etc.), a karaoke evening, wine or beer tasting, a veggie barbecue, a board games or party games evening, a fancy dress party, a coffee morning or a sports tournament in your back garden?

How do I make any money?

You can charge an admission fee, sell refreshments, have a raffle, or charge for taking part in each individual activity.

Where should I have the event?

If it's just for a few friends, you could use your own home, but if you want it bigger, you could hire a church hall or community centre room, or a room in a hotel or pub. If it's aimed at school friends or work colleagues, you might want to hold it on the premises, at lunchtime or at the end of the day.

How do I get people to come to it?

Your family and friends and school or work colleagues and anyone you know in your youth club, pub darts team, scout group, sports team or night school class are probably your best bet. Don't just tell them but give them a leaflet or something with the time, date and address on. If you want to do it on a bigger scale, you can do posters or leaflets or you can pay for adverts and you can press release it to local papers. The people most likely to come are the people who live nearby. Therefore probably the most cost-effective way of advertising is posters and leaflets at the venue and door-to-door leafleting of the nearby roads. And social media are, of course, extremely cost-effective as they are free!

What does it involve?

It depends on what you do. Don't take on a complicated event unless you have plenty of helpers. First you need to decide what event you want to do, when and where. If you are going to book a venue, you may need to be a bit flexible on 'when' and you may need to book well in advance. Then make a list of everything you need, such as helpers, equipment, refreshments, cutlery and crockery, leaflets and posters. Make sure you can afford to provide all that, and transport it, and still expect to make a surplus.

What do I do with the money?

If it is in cash, please keep the cash and send a cheque instead, payable to Animal Aid. If anyone is paying you by cheque, ask them to make them payable to Animal Aid too, and send us all the cheques.

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Lots of other fundraising ideas

A fete or garden fayre

As well as selling things, you can have a tombola (you must be over 16 to run one), a lucky dip, cruelty-free face-painting, refreshments, competitions (guess the weight of something or the number of items in a jar, or who does the best painting – this last one can keep little children busy while their parents browse the rest of your fayre). Lots of the advice in the previous section applies to this kind of event too.

Carol singing

As an alternative to going door-to-door, if you live on or near to a very quiet road and there are plenty of you with loud enough voices, you could gather together on the pavement and sing while a few others ring on people's doors asking them to come to their doors and listen. They might give a donation after a few minutes and have enjoyed listening to you. If any of you play a portable instrument such as a guitar, then that might make it more enjoyable. You will need photocopied word sheets for the carols. Fingerless gloves and torches might help you to cope with the word sheets and with playing a guitar in the bleak midwinter!


You could offer to do dog walking, baby-sitting, ironing, housework, house-sitting and animal-feeding when people are on holiday, gardening, car washing, keeping your own room tidy (adults, please note that you should not be charging for that one!), shopping and other errands, cruelty-free makeovers.

Benefit concerts/gigs

If you know a rock band, jazz group, DJ or string quartet, ask them if they will do a benefit evening for Animal Aid. Check in advance whether the band will need any expenses and book the venue. Work out how many tickets you will have to sell to cover your expenses and do the publicity (see the previous sections for advice on this).

Recruit members

If you keep a couple of membership forms in your wallet or bag at all times, then whenever you are chatting about animal issues and someone seems to agree with your arguments, you can offer them a form. You could also promote Animal Aid on your Facebook page.

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Advice on planning things

How do I start?

Decide what you want to do and why you want to do it. If you want to have fun and raise money, then make sure that you pick something that might achieve that. You may also want to spread the animal rights message, meet new people, have an excuse to spend time with someone you fancy or impress someone who reckons you couldn't organise anything. Fundraising can be hard work but it should give you and your helpers some pleasure too – that way you will all be more willing to do it again!

Can I do it on my own?

It'll probably be easier and more enjoyable to do it with other people – but pick your helpers carefully. You want people who are reliable and prompt as well as creative, hardworking and enthusiastic, and you want people with whom you get on well.

Do I need a plan?

You certainly need at least a list of things that need to be done and a timetable for doing them. If you want to do a jumble sale next summer, make sure that you have the time, the people and the resources that you need.

Will I have to have lots of meetings?

Hopefully not. Decide what the purposes of any meeting are, and make sure that you chair the meeting well to make sure that those purposes are achieved. Everyone should end up with a written record of what they need to do and by when, and should have your phone number in case they get stuck. Even if you do have meetings, some people will not want to come and will just want to be given something useful to do. Don't lose these people just because they don't like meetings.

How can Animal Aid help?

As well as providing you with this advice, we can provide individual guidance over the phone or email, we can publicise your event in e-news, our website, social media pages, or Outrage magazine if we have sufficient notice. We can help with poster and leaflet design and write press releases for you if you give us all the details. Contact the Fundraising Department on 01732 364546. If you have any photos, or interesting stories about your event, let us know and we might be able to mention it in Outrage – you can be famous!

What do I do with the money?

Send a cheque or postal order, payable to Animal Aid, to Animal Aid, The Old Chapel, Bradford Street, Tonbridge, Kent, TN9 1AW.

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Organising a street collection

What is a street collection co-ordinator?

Street collection: Taking a donation

It sounds like a full-time job, but it actually means helping to organise just one street collection in your local area – or even better, one per year. Street collections are a very effective way of helping to raise money for Animal Aid, and we give you lots of support, so please do consider it, if you are 18 or over.

OK, I could do that. Where do I start?

If you have any questions to ask, please email Mark or call him on 01732 364546 ext 223. Think about where you would like to do the collection, and Mark will contact the council or private shopping centre for permission. Once they have given us a date, Mark will check with you that it is a date you can make. Nearer to the actual time, Mark will check with you exactly when and where helpers can meet you, and then contact Animal Aid members to ask for their help. If you have friends or local campaigners who can help, then obviously you may wish to approach those people yourself too.

Don't I need lots of equipment?

We will send it all to you: collecting tins, stickers, tabards (optional – but they are great for getting attention), leaflets and forms for helpers' details, and, of course, the permit.

What else do I do before the day?

Make sure you understand all the local council regulations, which we will have sent you, and make sure you have got everything you need ready.

What do I do on the day?

Street collecting

Make sure you turn up at the meeting place on time, as you don't want to lose any of your helpers. As each volunteer turns up, fill in their name and address on the pink return form that we will send you and give them their tin, tabard (if desired), leaflets and stickers. Give each person or pair of people a different place to go and give them some advice to make it go successfully:

  • Stand with your tin label (and tabard) facing the public. So that people know who you are representing.
  • It is not illegal to call out something like 'Help stop animal cruelty' (despite popular belief) and it can help you collect far more.
  • It is illegal to approach people, but you can use eye contact as you call out.
  • If asked, Animal Aid campaigns peacefully against all animal abuse, particularly vivisection and animal farming, and promotes a cruelty-free lifestyle. Your helpers may find that it helps to give a leaflet to people who ask. However, most people won't ask.

What do I do afterwards?

At the end of the collection, make sure you have all your collection tins back and when you get home, count the money with the help of at least one friend, and pay the money into a bank account (ask the bank in advance for money bags and ask their advice if you are not sure about bagging it and banking it). Then send us a cheque for the money, payable to Animal Aid, together with the completed pink return form. If you are willing to do a collection next year too, please keep the tins and other stuff. Otherwise please send them back to us.

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Lazy fundraising ideas

Easy sponsored events

Don't organise your own. Just wait for a sponsor form to appear in Outrage for someone doing blindfolded bungee jumping or something and then ask people to sponsor that person.

Swear box

Make a box (or get someone else to) and a big sign for your workplace, local pub, etc. and encourage people to pay 20p every time they swear (or 50p for really naughty words!). Sit back and watch the money roll in (but don't go bankrupt yourself by swearing too often).

Standing orders

Forget about fundraising altogether and become a Premier Supporter by donating at least £5 to Animal Aid per month (forms available here or call Fundraising on 01732 364546 if you don't have a printer). For slightly more effort, you could encourage your family and friends to become Premier Supporters too.


Don't organise your own jumble sale, fete or book fayre, but take a stall at someone else's.

Pub quizzes

Sending a cheque to Animal Aid

Persuade your local pub to organise a pub quiz on Animal Aid's behalf. If the bar manager is sympathetic, he or she may do everything and just give you the money for Animal Aid. The manager may prefer to post us a cheque direct. We will send a thank you letter that can be displayed in the pub. Alternatively, the manager may expect you to provide the questions, perhaps you have a friend who is a trivia nut who will leap at the chance of doing the questions.

Leave Animal Aid money in your will

Everyone should make a will anyway and it's no trouble at all to put Animal Aid in it (phone us on 01732 364546 for our free will-writing service pack). By leaving money to Animal Aid, we get money eventually, you don't have to put any real effort in and it doesn't cost you anything!

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Street stalls

Is this really a fundraising activity?

It can be. It is certainly an important campaigning tool, and many local groups use it as a fundraiser too.

What do you need for a street stall?

The basics are a pasting table (or other light portable table) and lots of leaflets (see our campaign resources). Some large boards with Animal Aid posters on will help too, as will some confident and enthusiastic people to staff the stall. If you stand there in silence or chatting to each other, then very few people will come to the stall. You also need permission from your local council to set up the stall in the street or from the owner or manager of private land, such as a private shopping centre. If you are actually going to collect money with collecting tins, you need a street collection permit (phone Mark on 01732 364546 ext 223 for details). If the police do ask you to move on, then be very polite and move if you have to.

Where is the best place for a stall?

Clearly you want somewhere with lots of people and ideally you want some shelter. Pedestrianised streets are more pleasant, and you are less likely to cause an obstruction. Anywhere near a major supermarket or fast food restaurant tends to be very busy. Standing outside businesses that are closed (e.g. many banks on Saturdays) is a good way of avoiding complaints.

Can I do a stall on my own?

We wouldn't recommend it. Apart from being a bit lonely, it makes it tricky if you want to buy a drink or go to the toilet. And it makes transporting all the stuff to and from the bus stop or car park a lot easier. Have fun!

If you want to discuss any ideas that you have, or if you want more information, please phone Richard Mountford or Mark Phillips on 01732 364546 ext 223. Good luck with your fundraising. We do need your help to help animals. For more ideas about what you can do to help, send for our FREE Get Active Pack.

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