Animal Aid

The John Lewis store group has ended the rearing and shooting of pheasants on its Hampshire estate. The move comes just 16 weeks into our high profile campaign, which involved protests inside and outside the group's stores across the UK, and at the Hampshire estate itself. Some 70,000 hard-hitting leaflets - some addressed to the public, others to the company's staff - were distributed. Press release.

Campaign history:

• John Lewis campaign victory! (Jan 01)
• Coverage in the Telegraph (Jan 01)
• John Lewis staff revolt over pheasants (Dec 00)
• John Lewis Partnership in the firing line (Nov 00)
• John Lewis letters (Nov 00)
• The John Lewis shooting club (Sep 00)