VEGGIE & VEGAN
Veggie & Vegan
If you really care about animals, the best way you can help is to stop eating them! Each year in the UK alone approximately 1,000 million animals are farmed and killed for food - and that figure doesn't include fish.
The average meat-eater consumes around 11,000 animals in their lifetime (including fish and shellfish). Think of all the lives YOU will save simply by turning vegetarian or vegan! As well as being more humane, an animal-free diet is healthy, environmentally friendly and a better way to use the world's precious resources. By cutting out animal products you'll be doing so much good - for animals, your health, the planet and for other people, too.
If you’re already veggie, why not consider going vegan? Our vegan campaign shows it’s not only animals bred for meat who suffer and illustrates just how easy it is to be vegan.
Our secret filming inside British abattoirs has revealed terrible suffering and many potential breaches of animal welfare laws. Our investigations show that ‘humane slaughter’ is a myth.