Animal Aid


Posted 20 November 2000

The John Lewis Partnership, owners of the 26 John Lewis department stores and 130 Waitrose supermarkets, pride themselves on having an image of ethical trading. What they don't want their customers to know is that they are up to their corporate necks in a squalid and cowardly bloodsport - pheasant shooting.

For five months every year, the store group invites its staff to indulge in the perverse 'pleasure' of blasting pheasants from the sky. Around 200, or more, birds are bagged daily at the firm's 300-acre Hampshire estate. Pheasants who are not killed cleanly have their necks broken. On shooting estates throughout Britain, numerous birds suffer crippling blast injuries and are never even found. (See our report, The Killing Fields.)

John Lewis press office have admitted to Animal Aid that the estate managers use painful beak clips and plastic blinkers to control the birds' behaviour inside the rearing units. They also trap and shoot foxes, stoats and weasels - animals attracted by the high number of birds at the Leckford estate. Animal Aid has discovered that non-staff are also invited to participate, for a fee that the company is coy about revealing.

Opposition to John Lewis' involvement in bloodsports was launched in 1996 by the National Anti-Hunt Campaign (PO Box 66, Stevenage SG1 2TR). Now Animal Aid adds its voice.

Pheasant shooting may just be a corporate perk to a tiny minority of John Lewis' staff but its no game for the animal victims, for whom the so-called 'sport' means suffering and death. Please help Animal Aid to end this slaughter.


  • Leafleting is the most effective way of letting John Lewis customers know about their involvement in pheasant shooting. Just 10 minutes of leafleting outside a John Lewis department store means that about 100 of their customers learn of their connection with bloodsports. Leafleting really does make all the difference and it always gets reported back to John Lewis head office.
  • The run-up to Christmas is the store group's busiest time and therefore an ideal opportunity for a protest! Animal Aid can put you in contact with your local animal rights group. We can also help press release your protest and deal with any press enquiries if you wish. Contact the Animal Aid campaigns team on 01732 364546 for leaflets, posters and stickers.
  • Animal Aid has produced leaflets that are aimed directly at John Lewis staff. Entitled 'Are you a Partner in crime?' these should be left discreetly around stores where staff, rather than customers, will find them. Contact the Animal Aid office for leaflets.
  • Letter writing keeps the pheasants' suffering in the public's mind. Animal Aid can send you a guide with tips on effective letter writing. (Read the correspondence between John Lewis and Animal Aid - read their excuses and how we answer them.)
  • The next national Day of Action Against John Lewis is on 3 February 2001. This will mark the end of the annual pheasant shooting season. Protests will be taking place at all of their department stores throughout the UK - contact the Animal Aid office for details. In addition to the national demos, there are protests taking place every weekend around the country.



  • Oxford Street

    John Lewis, London W1A 1EX, 020 7629 7711

  • Sloane Square

    Peter Jones, London SW1W 8EL, 020 7730 3434

  • Draycott Avenue

    PJ2, London SW3 2NA, 020 7730 3434

  • Brent Cross

    John Lewis, Brent Cross Shopping Centre, London NW4 3FL, 020 8202 6535

  • Kingston

    John Lewis, Wood Street, Kingston upon Thames KT1 1TE

Regional Branches

  • Newcastle upon Tyne

    Bainbridge, Eldon Square, Newcastle upon Tyne, NE99 1AB, 0191 232 5000

  • Norwich

    Bonds, All Saints Green, Norwich NR1 3LX, 01603 660021

  • Windsor

    Caleys, High Street, Windsor SL4 1LL, 01753 863241

  • Sheffield

    Cole Brothers, Barkers Pool, Sheffield S1 1EP, 0114 276 8511

  • Reading

    Heelas, Broad Street, Reading RG1 2BB, 0118 957 5955

  • Nottingham

    Jessop & Son, Victoria Centre, Nottingham NG1 3QA, 0115 941 8282

  • Southsea

    Knight & Lee, Palmerston Road, Southsea PO5 3QE, 023 9282 7511

  • Liverpool

    George Henry Lee, Basnett Street, Liverpool L1 1EA, 0151 709 7070

  • Bluewater

    John Lewis, Greenhithe, Kent DA9 9SA, 01322 624123

  • Cheadle

    John Lewis, Wilmslow Road, Cheadle SK8 3BZ, 0161 491 4914

  • Cribbs Causeway

    John Lewis, The Mall at Cribbs Causeway, Bristol BS34 5QU, 0117 959 1100

  • High Wycombe

    John Lewis, Furnishing and Leisure, Holmers Farm Way, Cressex Centre, High Wycombe HP12 4NW, 01494 462666

  • Milton Keynes

    John Lewis, Central Milton Keynes, MK9 3EP, 01908 679171

  • Peterborough

    John Lewis, Queensgate Centre, Peterborough PE1 1NL, 01733 344644

  • Welwyn

    John Lewis, Bridge Road, Welwyn Garden City, AL8 6TP, 01707 323456

  • Cambridge

    Robert Sayle, St Andrew's Street, Cambridge CB2 3BL, 01223 361292

  • Watford

    Trewins, The Harlequin High Street, Watford WD1 2TW, 01923 244266

  • Southampton

    Tyrrell & Green, 138-152 Above Bar, Southampton SO14 7NL, 023 8022 7711

Scottish Branches

  • Glasgow

    John Lewis, Buchanan Galleries, Glasgow G1 2GF, 0141 353 6677

  • Aberdeen

    John Lewis, George Street, Aberdeen AB25 1BW, 01224 625000

  • Edinburgh

    John Lewis, St James Centre, Edinburgh EH1 3SP, 0131 556 9121

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