Animal Aid

Tree planting initiative a success!

Posted 21 February 2007

Thank you to everyone who pledged £10 towards a tree-planting initiative in Kenya via Pledgebank.com. Animal Aid created this fundraising project in support of the British vegetarian charity, HIPPO (Help International Plant Protein Organisation). It was an ethical response to the pre-Christmas rash of animal donor schemes. We aimed to raise £2000, which would allow 100 families to plant 20 trees each, and we are pleased to announce that the total has been reached ahead of the deadline. Anyone wishing to support this project can still pledge £10 before March 1st.

The trees will predominantly be fruit bearing - mango, orange, avocado, pawpaw, kei apple and macadamia - but trees for firewood will also be planted. Included in the project’s budget is an allowance for small payments to be made for the good care and survival of the trees. These small payments are not only an incentive but also a way of helping the families until the trees are viable.

Thanks again to everyone who has supported this ethical, environmentally friendly and, above all, practical project.

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