Animal Aid

ASDA bans pet ads

Posted 4 July 2007

ASDA is the latest major national supermarket chain to ban ‘animals for sale’ ads on instore noticeboards following an Animal Aid campaign. It joins the other major supermarkets - Waitrose, Sainsbury’s, Morrisons, the Co-op, Somerfield and Tesco - in their commitment to reducing the suffering of companion animals.

Animal Aid believes that advertising animals for sale in such locations exacerbates the problems of overbreeding and also encourages inappropriate impulse buys. After the novelty of a new animal wears off, people often realise that they do not have the time, money or commitment to provide for their new pet’s most basic needs. As a result, such animals suffer appalling neglect, while hundreds of thousands are abandoned to rescue shelters where they await a second chance of a happy life. Some are never found a home and many are killed simply because there are too many to look after. Whilst these animals die, breeders profit from creating more, and irresponsible owners, who do not spay or neuter, allow their animals to produce offspring. Breeders with young animals for sale have regularly used noticeboards such as those found in supermarkets.

Animal Aid is delighted to have received this positive response from ASDA, as it is the last of the chains contacted to sign the ban. The supermarket chain states the change of policy decision follows the amount of correspondence it received from Animal Aid supporters and ASDA customers, so thank you to everyone who contacted them.

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