Animal Aid

Eat This! Teenagers make ground-breaking new video investigating the meat industry

Posted 18 May 2005

When Animal Aid threw down the gauntlet to teenagers to make their own video about the reality of the meat industry, four fearless young people with very different opinions decided that this was too good an opportunity to miss.

Eat This!, the movie, is the end result of their hard work and groundbreaking revelations. It is available, free of charge, from Animal Aid, either on VHS or DVD. Additionally, the national campaign group will be sending the video and a Student Activity booklet to every secondary school in the UK as a resource for the Citizenship and English modules. The accompanying Eat This! website has behind-the-scenes facts and figures, and easy-to-digest information for anyone who wants to change their diet for one which is healthier and more humane.

Fatima

Fatima:

"When I saw the undercover footage I was disturbed. I thought the way the animals were treated was very unnecessary and we as humans should be ashamed."

Watch as the four teenagers embark on their journey: Matt and Fatima are both stalwart meat-eaters; Camilla is a long-term vegetarian; and Alan is the sole vegan of the group. They come together to make this unique fly-on-the-wall documentary, which sees them tackling farmers and their own consciences alike, getting turfed out of supermarkets and creating an electric group-dynamic.

The 20 minute film is hosted by MTV music presenter, Tim Kash, who probes the psychology and reactions of the participants and, at the same time, makes viewers examine their own eating habits and morals.

Additionally, the film is cut with jaw-dropping facts and figures from health professionals, and eye-opening undercover footage from inside factory farms.

Says Claudia Tarry, Head of Campaigns at Animal Aid:

"We could not predict the immense success of the project. It will leave you glued to your TV set - though you may have to stop eating your dinner! The film does exactly what we hoped it would do - it makes people think about who, rather than what, they put into their mouth."

Matt

"Matt was genuinely surprised by the hostile and secretive reaction at the factory farm. "They are just chickens - not nuclear weapons", he comments."

The video is being launched to celebrate National Vegetarian Week (23 - 29 May) and is available either via the website www.eatthis.org.uk, or free of charge through the post simply by emailing info@animalaid.org.uk or by calling 01732 364546.

Notes to Editors

  • For more information, contact Claudia Tarry, Head of Campaigns, 01732 364546 ext. 28 or Fiona Pereira on ext. 238.
  • We have an ISDN line for broadcast-quality interviews.
  • Photos of the participants are available on request.

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