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  • The Awards were initiated by Animal Aid in 1998 to mark the launch of the Animal Pride campaign.
  • Animal Pride aims to encourage a more positive view of animals - away from seeing them simply as victims, pests or predators, and towards an appreciation of their often extraordinary qualities. The campaign also aims to create a more positive view of animal rights. Animal rights has too often been seen as a fringe, even lunatic, preoccupation, whereas its central aim - to increase the circle of compassion and justice to embrace all living creatures - is a wholly positive ambition.
  • Dozens of animal organisations around the world have now pledged their support to the campaign.
  • The Awards themselves honour those who have made a special sacrifice, or committed particularly brave acts to help humans or animals in need. Candidates were nominated by the general public.
  • Already the Animal Pride declaration has been signed by, among others, Danny Baker, Julian Clary, Dannii Minogue, Chris Eubank, Chris Evans, Bruce Forsyth, Harry Hill, Sean Hughes, Chrissie Hynde, Peter Gabriel, Sally Gunnell, Kula Shaker, Trevor Nunn, Ocean Colour Scene, Sir Cliff Richard, Linda Robson, Martin Shaw and Benjamin Zephaniah, as well as a host of MP's.
  • In an NOP poll, commissioned last spring by Animal Aid, 86% of respondents said that all animals have the right to a life free from cruelty and abuse.
  • Each Animal Pride winner is awarded a diploma (Fox gets an engraved bowl).
  • A six foot Copper lookalike will be at the Churchill Shopping Centre to meet the children.

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