The ‘Almost There’ Campaign

There are so many vegan options available now, that adopting a plant-based diet and cruelty-free lifestyle has never been easier.

But have you ever picked up a packet of food, scanned the ingredients and thought that it should be vegan, only to discover some unnecessary, ‘hidden’ animal product that really need not be there? Is there anything more annoying?

Ingredients that are derived from animals will mean that, a product that looks vegan, will actually be non-vegan. And with such a growing interest in veganism and plant-based eating, surely companies should be adapting products where they can?

This is why Animal Aid has launched our ‘Almost There’ campaign. Our aim is to work with companies and manufacturers in order to remove and/or alter one or two non-vegan ingredients, in order to make the product vegan! Not only will this increase the number of vegan products on the market, but it will also make more mainstream products, that ordinary members of the public are familiar with, vegan – making veganism far more accessible to everyone.

Read and download our 'How to Make Products Vegan' Guide

As well as the obvious meat, fish, dairy and eggs, there a number of animal ingredients that are unnecessarily added to products which would otherwise be suitable for vegans.  

Vitamin D3 – often derived from lanolin, which comes from sheep’s wool. Vitamin D2, or a plant-based vitamin D3.
Honey – produced by honey bees. Maple syrup, agave nectar, unrefined sugar, date syrup, rice syrup, barley syrup.
Beeswax (E901) – produced by honey bees. Carnauba wax.
Shellac (E904) – a resin produced by the female lac bug. Carnauba wax.
Gelatine – boiled up bones, tendons, and skin of slaughtered animals, usually pigs and cows. Agar agar, pectin, carrageenan.
Carmine (E120) – a red food colouring produced by boiling up cochineal insects. Lycopene (E16d) – from tomatoes.


Campaign updates: 
Asda increases vegan cereal range!

Kellogg’s: Please Make it Vegan!

We’ve teamed up with vegan social media blog, Herbivore Club, to call on Kellogg’s UK & Ireland – perhaps the most well-known cereal manufacturer – to replace the animal-based vitamin D in their cereals with a vegan version. 

This will have no impact on the taste or quality of their products, but will make the vast majority of them suitable for vegans. 

Sign the petition and share the campaign video, below!

Sign the petition today!