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Posted 24 Jun 2025
Animal Aid survey shows why supermarkets should #MarkItVegan
Posted on the 13th July 2018
Recently, Animal Aid invited vegans, vegetarians and meat-reducers to complete a survey about attitudes to product labelling; the results show that clearly marking vegan products in some way can only be a good thing.
The survey attracted a total of 1,032 responses from people throughout the UK. It shows that the majority of those who purchase vegan/plant-based food – be they vegans, vegetarians, reducetarians or simply buying food for members of their family – would be more inclined to buy a product that is clearly marked or labelled in some way.
This could be through the use of a logo, using the words ‘suitable for vegans’ or simply stating that the products are ‘100% plant-based’.
Since launching our #MarkItVegan campaign in 2016, Tesco, Asda, Aldi and Morrisons have all committed – and some have started – to clearly mark their own-brand vegan products. This survey shows why it is time for the others to follow suit.
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317 horses with racing industry passports sent to slaughter January-May 2025
New information obtained from the Food Standards Agency by Animal Aid (through a Freedom of Information request) reveals the truth behind the smokescreen of ‘glamour’ at Ascot this week. Statistics show that 317 horses from...
Posted 21 Jun 2025
