Why Veganism?
If you really care about animals, the best way you can help is to stop...
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Latest News
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A Good Life faces censorship while taking over three major stations across the UK with the call to have a compassionate Christmas!
In a bid to spread awareness about the harsh reality turkeys face on farms, we launched a powerful advertising campaign across three major UK stations.... Read more -
Have a Compassionate Christmas!
Spread ‘peace and good will’ to all animals this festive season. Read more -
Veganism and health: World Vegan Month
Top tips on being a healthy vegan! Read more
Compassionate Christmas
Festive cards, delicious chocolates, cosy candles, and lots more to help you celebrate a compassionate, cruelty-free Christmas.
Visit our shop!Petition to ban the shooting of birds
Every year, the shooting industry breeds around 60 million birds to be shot for ‘sport’ in the UK. It’s where factory farming meets bloodsports.
Sign now!Vegan Recipes
Treat yourself to some mouth-watering cruelty-free cuisine with our selection of vegan recipes.
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Choose Vegan
Going vegan is a hugely positive step, but it needn’t be a difficult one!
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