Why Veganism?

Each year in the UK alone approximately 1 billion animals are farmed and killed for food – and that figure doesn't include fish.

Almost 1 billion land animals and countless marine animals are slaughtered for consumption in the UK alone. As well as being kinder to animals, an animal-free diet is healthy, environmentally friendly and a better way to use the world’s precious resources. By cutting out animal products you’ll be doing so much good – for animals, your health, the planet and for other people, too.

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