As a movement, veganism acknowledges that we are continually evolving and that animal freedom is a step towards a kinder, fairer society. This means no longer contributing to industries that harm and exploit animals and instead using your consumer power to shape the future.
We believe a kinder world is possible and that animal freedom begins with making small but powerful choices every day.
For the animals
Most of us want animals to be treated well and will care for those we come into contact with, whether it’s our animal companions or the wildlife in our gardens.
But profit-driven industries – like big animal agriculture – intentionally mislead us into doing the opposite. In the UK around 1.2 billion individuals are killed for food, with most enduring unimaginable suffering.
What is the farming industry hiding from us?
Photograph by Tatu Varis / Open Wing Alliance / We Animals
For the planet
Most of us have seen images of starving polar bears, or great swathes of forest lost to wildfire, and felt a deep sense of sadness at the crisis facing the planet.
We might feel hopeless, believing there is little we can do to help – but that’s exactly how profit-driven industries, like big animal agriculture, want us to feel. They don’t want us to tell you that the production of meat and milk is incredibly resource-heavy, stealing vast amounts of land and water and leaving a trail of pollution and greenhouse gas emissions.
Veganism, in contrast, sees the planet and our animal cousins as an extended community – one that will forgive the harm and exploitation of recent years providing we commit to a kinder, fairer future: a future where corporations can no longer plunder the earth, and where animals are no longer denied their freedom, a future that will benefit us all for generations to come.
For your health
It’s easy to feel confused about what’s best for our health with so many conflicting studies and headlines. While most of us want to make choices that are good for us and don’t harm others, the farming industry goes to great lengths to deliberately mislead us. They tell us that animal products are key to a healthy diet, yet major health organisations – like the British Dietetics Association – say that a happy, healthy life is entirely possible without consuming the meat and milk of animals.
Better health is possible, and it’s possible without harming animals or exploiting the natural world.
Take action
Veganism isn’t just about what we eat. It’s a movement dedicated to embracing kindness, compassion and respect in all parts of life: what we wear, how we spend our time, and how we interact with the world around us.