Ban on the use of lead shot – finally!
Posted 10 Jul 2025

Posted on the 17th February 2025
We’re taking our new campaign, Terror on Our Tables, to the streets with a Week of Action for dairy cows. To celebrate, we’re also launching a brand-new set of nationwide adverts calling attention to the ultimate animal rights violation: killing an individual who does not wish to die. The new artwork is revealed below!
Last week, we sent out hundreds of action packs containing tens of thousands of leaflets, in anticipation of our new campaign’s Week of Action, which launches today. If you’d like to speak up for dairy cows, here’s some ideas for getting involved:
Last week, our first ever television advert reached people in their very own homes, calling on consumers to rethink their consumption of dairy and ‘Choose Compassion’ instead. Our TV advert will continue to be shown for the next month.
We’re now following the success of this ad with a whole new angle: that the lives of dairy cows, just like animals reared for meat, will end brutally and prematurely “in the blink of an eye”. Many people think more favourably about dairy products because cows don’t have to die to produce milk, but the truth is that they suffer in myriad other ways and will still, ultimately, be slaughtered and enter the beef supply chain.
The new artwork features a harrowing close-up of a cow’s terrified expression alongside an animated counter that tallies a shocking statistic: 107,329 male calves killed in slaughterhouses (2020-2022) less than one month old, all because they cannot produce milk and are thus ‘useless’ to the industry.
These new ads are being shown across the UK from today, on billboards and via targeted advertising online and across social media. If you see it, please take a photo and let us know by emailing info@animalaid.org.uk!
Posted 10 Jul 2025
Temperatures are rising and it’s time to get outdoors, enjoy the weather and tuck into some delicious vegan food! Thanks to an abundance of plant-based options now available, there’s an alfresco option for every tastebud...
Posted 09 Jul 2025