Example letter to live reindeer event organiser

Below is an example letter to send to an event organiser. If you can, please personalise it, as personal letters will have more impact.

Dear [event organiser],

I was shocked to see that [insert organiser here] is planning to exhibit live reindeer as part of this year’s festive celebrations. As a local resident I absolutely object to this.

What many people may not realise, is that events such as these will attract a crowd of often noisy, excitable people, which can cause great distress to these sensitive animals. Often there is quite literally nowhere for them to retreat to as they are surrounded by people demanding near constant interaction. This in turn severely impacts upon their health and welfare.

They are often subjected to an extensive travel regime, being transported up and down the country to be used as entertainment in pens or paraded. Behind the scenes they are unable to roam the vast distances that they would choose to if in the Arctic tundra, their natural habitat.

Dr. Aidan Foster, expert veterinary authority on reindeer, has stated that, “Reindeer are highly specialised Arctic deer. The recent fashion of keeping them in a captive situation many degrees south of their normal range is fraught with health and welfare issues.”

Over the course of 2018 national campaigning group Animal Aid extensively researched and investigated what happens when reindeer are ‘off duty’ on farms. The below is a brief synopsis of its findings:

  • Reindeer suffering from extensive fur loss with raw-looking exposed skin
  • Animals with heavy diarrhoea
  • Some reindeer crowded into night pens or sheds
  • Animals stuck out on a concrete yard with no opportunity to graze
  • Poor bodily condition, some with obvious skeletal issues

And perhaps worst of all, deliberate abuse. Animal Aid’s covert cameras captured a worker kicking and shouting at reindeer. This is absolutely unacceptable.

Government figures requested by Animal Aid show that from 2014 to 2017, a total of 571 reindeer were imported into the UK, from places such as Sweden, Finland and Norway. For the same period, 54 reindeer carcasses were submitted to the Animal Plant Health Agency for post-mortem diagnostic investigation. Their findings reveal that animals seem to have died from a range of generalised issues including parasitic, gastric and digestive issues, malnutrition, wasting and nervous conditions.

Simon Cowell, CEO of The Wildlife Aid Foundation, says:

“Animals should no longer be used as objects of entertainment. It is cruel and demeaning. Now it is time to stop the barbaric practice of using animals in Christmas events.  Local authorities and management companies have a responsibility to educate and to be at the forefront of animal welfare best practice”.

In light of the above, I appeal to you to put a stop to the proposed event and find a kinder way to spread festive cheer. With an awareness of the pressure on organisations to provide crowd-drawing, family entertainment, Animal Aid have put together a range of fun alternative ideas to suit a range of budgets and tastes: https://bit.ly/AnimalFreeEvents

Yours faithfully,


[your name here]

Local resident