The making of the UK’s first anti-dairy TV and Cinema advert, plus an exclusive look at the UNCENSORED version
Posted 06 May 2025

Posted on the 23rd April 2023
In recent times, there have been several successful motions passed at universities, resulting in many of them adopting completely vegan catering, or reducing their sale of animal products.
The Plant-based Universities campaign was set up to encourage universities to switch catering provisions on campus to 100% plant-based. This is because the adoption of a plant-based food system is vital if we are to tackle the climate crisis.
“The campaign locates animal farming at the heart of the climate crisis and aims to make this association as natural and as publicly accepted as the impact of fossil fuels on the climate. […] We are advocating for our academic institutions to act in alignment with the best interests of future generations now.”
Since the launch of the campaign, many UK universities have taken action and passed motions. Most recently, the University of Birmingham voted in favour of a motion to have 60% plant-based catering by the next academic year, with a 10% increase each year until 100%.
Other successes include…
Catering in universities can be a beacon of change; by switching to 100% plant-based, or reducing the amount of animal products offered, universities will be able to reduce their climate impact, whilst also showing students how delicious vegan food is – resulting in them being more inclined to reduce their animal product consumption further.
Posted 06 May 2025
Yesterday, Michelle, our Head of Campaigns, headed into London to attend the debate on the government petition which urged ‘Ban immediately the use of dogs in scientific and regulatory procedures’.
Posted 29 Apr 2025