The making of the UK’s first anti-dairy TV and Cinema advert, plus an exclusive look at the UNCENSORED version
Posted 06 May 2025

Posted on the 25th May 2018
A major new study of more than 50 million people has led the World Cancer Research Fund (WCRF) to assert that there is 'no safe limit' for processed red meat.
The consumption of processed red meats such as bacon and sausages has long been linked to various cancers, including bowel and colorectal; in recent years the World Health Organisation (WHO) has labelled processed red meat as a class 1 carcinogen – meaning it is in the same category as tobacco smoke.
The new study has led the WCRF to come up with a 10-point plan, which, among other things, states that avoiding processed red meats could help reduce the risk of cancer by up to 40 per cent.
In contrast, other studies have found that those following a plant-based, vegan diet have lower risks of developing certain types of cancer – including those mentioned above – as well as diabetes and heart disease.
Not only is the production of meat cruel to animals and bad for the environment, it is clear that processed red meats especially are not healthy.
Read more in our 'No Safe Limit' reportPosted 06 May 2025
Yesterday, Michelle, our Head of Campaigns, headed into London to attend the debate on the government petition which urged ‘Ban immediately the use of dogs in scientific and regulatory procedures’.
Posted 29 Apr 2025