Ban on the use of lead shot – finally!
Posted 10 Jul 2025

Posted on the 20th February 2023
Racing’s new promotional poster reveals that the whip is unacceptable
Plastered across the London Underground are adverts promoting the 2023 Cheltenham Festival. They show last year’s Gold Cup winning horse and jockey, but with the whip removed from the jockey’s hand.
The horse, A Plus Tard, received a beating or two with a whip by Rachael Blackmore in the big race of the meeting. Yet, in what can only be described as blatant photoshopping the offensive sight of a raised whip has been removed.
Clearly, the Jockey Club who own Cheltenham Racecourse, are ashamed to show the reality of the whip in horse racing in which horses are abused with the implement.
The use of the whip will always remain an animal welfare issue until it is banned.
Says Dene Stansall, Horse Racing Consultant, Animal Aid:
‘This historic own goal by the racing industry comes hot on the heels of the newly implemented whip regulations. Despite public support for a whip ban, the industry’s drawn-out consultation on the whip still allows its use, with the only concession being a tiny reduction in the number of times a jockey can beat a horse.
The lack of the whip in the poster screams that the racing industry knows that the days of the whip are numbered. Racing has always shied away from being honest about the abuse, injuries and deaths of horses in this business – but this poster really is a new low in changing the narrative to suit itself.’
Notes for Editors
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