National Food Strategy calls for 30% meat reduction

Posted on the 18th July 2021

The National Food Strategy report, led by Henry Dimbleby who is the founder of restaurant chain Leon, recommends a reduction of meat consumption by 30% over 10 years.

The report says that such a reduction is vital to help food security for future generations. It goes on to rule out a ‘meat tax’, and instead favours supermarkets and restaurants ‘nudging’ consumers away from meat-based dishes and toward more plant-based options.

Read the full report

“Supermarkets and chain restaurants sell us the majority of the meat we eat. They will therefore have a vital role to play in tempting us to eat more plants and a bit less meat[.]”

A plant-based diet that consists mostly of wholefoods such as fruits, vegetables, beans, pulses, legumes and wholegrains is not only better for the animals, but also one of the healthiest ways of eating and one the best environmentally. A plant-based diet requires less land, fewer resources and produces far fewer greenhouse gas emissions.


“The 30 per cent [reduction in meat consumption] needs to be a minimum if we are to cut greenhouse gas emissions from agriculture.” – Caroline Lucas MP, Green Party.


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