Petition urges Kellogg’s to increase vegan cereal range


Posted on the 25th November 2019

We have teamed up with vegan social media blog Herbivore Club to call on Kellogg’s UK to switch the vitamin D used in their cereals to a vegan version.

The vitamin D currently used in most of Kellogg’s products is an animal-derived version of vitamin D3. This comes from a substance called lanolin, which is found in sheep’s wool.

Vegans avoid wool and products made from wool for a number of reasons. Firstly, there is an inherent link between the wool industry and the meat industry. Additionally, undercover investigations into the wool industry have shown abuse and horrific treatment of gentle sheep during the shearing process.

Please sign the petition today!

Other actions you can take!

  • Tweet them: Hello @KelloggsUK & @Kelloggshelp_uk! Whilst it is great that you have some cereals that are suitable for vegans, most of your cereals would be vegan but for the use of animal-derived vitamin D3. Please will you swap this for a plant-based version? This would make so many of your delicious cereals vegan! Thank you.
  • Comment on their Facebook page:
    Hey Kellogg’s. I love your vegan cereals! However, it would be great if you switched the vitamin D3 used in the rest of your range to a plant-based version. This would make so many of your products suitable for vegans without impacting upon the taste or quality of them.

    Thank you!

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