The making of the UK’s first anti-dairy TV and Cinema advert, plus an exclusive look at the UNCENSORED version
Posted 06 May 2025

Posted on the 6th April 2009
The pharmaceutical company, Pfizer, has paid out £50m in a lawsuit relating to a drug trial it conducted on children in Nigeria in 1996.
The US company planned to test a new ‘blockbuster’ broad spectrum antibiotic, Trovan, and sent a team of its doctors to a Nigerian slum where there had been a meningitis outbreak. What Pfizer’s called a ‘humanitarian mission’ was, according to its accusers, really no more than an unlicensed medical trial on critically sick children.
According to national newspaper reports, Pfizer’s doctors set themselves up just metres away from a medical aid station run by Médecin Sans Frontières, which was dispensing proven treatments. They chose 200 sick children. Half were given Trovan; half were given an antibiotic from a rival company.
Eleven of the children died and many more suffered organ failure, blindness, paralysis and other disabilities. The Pfizer team packed up and left after two weeks. Eighteen months later, a Pfizer employer wrote to the Chief Executive stating that this trial had violated ethical rules. He was fired the next day.
The EU has banned the sale of Trovan and it has been withdrawn from sale in the US.
Posted 06 May 2025
Yesterday, Michelle, our Head of Campaigns, headed into London to attend the debate on the government petition which urged ‘Ban immediately the use of dogs in scientific and regulatory procedures’.
Posted 29 Apr 2025