The making of the UK’s first anti-dairy TV and Cinema advert, plus an exclusive look at the UNCENSORED version
Posted 06 May 2025

Posted on the 26th January 2023
Research from sustainability consultancy Systemiq, in partnership with the University of Exeter, has called on the government to introduce more vegan options in the public sector to fight climate change.
The report proposes that the procurement of plant-based proteins in public sector settings will help the ‘alternative protein sector’ (such as plant-based meats) and will help drive down the costs involved to the companies and consumers, which will also help encourage consumers to eat more plant-based foods.
It then went on to find that if vegan alternatives displace 20% of meat sold globally, up to 8 million km2Â of land used for livestock farming could be redeployed for climate-positive schemes.
Read more in New ScientistYou really get a disproportionate reduction in land use demand, which is obviously a big source of emissions. Then you’re liberating land on which you could do reforestation, afforestation, rewilding.
Professor Tim Lenton, Univeristy of Exeter.
Animal Aid and other organisations have long called for vegan options to be mandatory on all public sector menus, combined with a decrease in food items containing animal products. This would put the public sector at the forefront of tackling the climate crisis, along with helping reduce animal suffering.
Recently, local authorities and universities have embraced such a measure, with Edinburgh becoming the first capital city in Europe to endorse the Plant Based Treaty, which means it only serves vegan food at all public events.
Posted 06 May 2025
Yesterday, Michelle, our Head of Campaigns, headed into London to attend the debate on the government petition which urged ‘Ban immediately the use of dogs in scientific and regulatory procedures’.
Posted 29 Apr 2025