The making of the UK’s first anti-dairy TV and Cinema advert, plus an exclusive look at the UNCENSORED version
Posted 06 May 2025

Posted on the 16th August 2018
This week is Lidl’s annual Veggie Week – which means their stores will be packed full of delicious vegan goodies. What’s even better is that these are all clearly labelled.
Even though clearly labelling products can only be a positive thing, Lidl is still inconsistent when it comes to labelling their own-brand vegan products. This can lead to confusion amongst some people who are new to plant-based eating, and even to those who aren’t that new.
This means that Lidl are one of very few supermarkets who have not yet committed to labelling their own-brand vegan products.
-> Tweet them
-> Post on their Facebook page
-> Email them
-> Sign our #MarkItVegan petition, calling for all major supermarkets to label their own-brand vegan products
Please keep all communications polite and friendly. Thanks!
Posted 06 May 2025
Yesterday, Michelle, our Head of Campaigns, headed into London to attend the debate on the government petition which urged ‘Ban immediately the use of dogs in scientific and regulatory procedures’.
Posted 29 Apr 2025