Animal Aid survey shows why supermarkets should #MarkItVegan

Posted on the 13th July 2018

Recently, Animal Aid invited vegans, vegetarians and meat-reducers to complete a survey about attitudes to product labelling; the results show that clearly marking vegan products in some way can only be a good thing.

The survey attracted a total of 1,032 responses from people throughout the UK. It shows that the majority of those who purchase vegan/plant-based food – be they vegans, vegetarians, reducetarians or simply buying food for members of their family – would be more inclined to buy a product that is clearly marked or labelled in some way.

This could be through the use of a logo, using the words ‘suitable for vegans’ or simply stating that the products are ‘100% plant-based’.

Since launching our #MarkItVegan campaign in 2016, Tesco, Asda, Aldi and Morrisons have all committed – and some have started – to clearly mark their own-brand vegan products. This survey shows why it is time for the others to follow suit.

Read more posts...

1,428 Race Horses Sent to Slaughter in Ireland in 2023

Shocking new evidence reveals 1,428 race horses were killed in a slaughterhouse in Ireland in 2023 – as stated by the Minister for Agriculture, Food and the Marine following a question by Paul Murphy TD.

Posted 23 Feb 2024

Horses being sent to slaughter