Animal Aid survey shows why supermarkets should #MarkItVegan

Posted on the 13th July 2018

Recently, Animal Aid invited vegans, vegetarians and meat-reducers to complete a survey about attitudes to product labelling; the results show that clearly marking vegan products in some way can only be a good thing.

The survey attracted a total of 1,032 responses from people throughout the UK. It shows that the majority of those who purchase vegan/plant-based food – be they vegans, vegetarians, reducetarians or simply buying food for members of their family – would be more inclined to buy a product that is clearly marked or labelled in some way.

This could be through the use of a logo, using the words ‘suitable for vegans’ or simply stating that the products are ‘100% plant-based’.

Since launching our #MarkItVegan campaign in 2016, Tesco, Asda, Aldi and Morrisons have all committed – and some have started – to clearly mark their own-brand vegan products. This survey shows why it is time for the others to follow suit.

Read more posts...

RTÉ Investigation exposes systemic abuse of innocent horses

An undercover investigation by RTÉ into the contemptible world of horse trading highlighted blatant cruelty towards horses, unrestrained greed, fraudulent practices of changing horses’ identifications and illegal transportation of the animals across Europe via the UK...

Posted 13 Jun 2024

‘Votes for Animals’ launched!

On 4th July, the British public will vote in an election that will impact the lives of billions of sentient beings. Today, we launch our Votes For Animals website and the Crackdown on Cruelty campaign,...

Posted 12 Jun 2024