Spread ‘peace and good will’ to all animals this festive season.
Posted 04 Dec 2023
Posted on the 8th July 2020
More than 5,000 people have signed our joint petition with Herbivore Club, calling on Kellogg’s to switch the vitamin D used in their cereals to a vegan version.
The petition is being run jointly by Animal Aid and Herbivore Club.
At present, the majority of Kellogg’s cereals contain a vitamin D3 which is derived from lanolin, found in sheep wool.
The petition notes:
Vegans avoid wool and products made from wool for a number of reasons. Firstly, there is an inherent link between the wool industry and the meat industry. Additionally, undercover investigations into the wool industry have shown abuse and horrific treatment of gentle sheep during the shearing process.
This very simple move will make many Kellogg’s products suitable for vegans – and indeed anyone else.
Tweet them: Hello @KelloggsUKI & @Kelloggshelp_uk! Thank you for having vegan cereals. Most of your cereals would be vegan but for the use of animal-derived vitamin D3. Please will you swap this for a plant-based version? This would make so many of your delicious cereals vegan! Thank you.
Comment on their Facebook page: Hey Kellogg’s.
I love your vegan cereals! However, it would be great if you switched the vitamin D3 used in your other cereals to a plant-based version – this would make so many of your products suitable for vegans without impacting upon the taste or quality of the product.