The making of the UK’s first anti-dairy TV and Cinema advert, plus an exclusive look at the UNCENSORED version
Posted 06 May 2025

Posted on the 19th March 2023
We have been working with Jessica Strathdee – vegan, activist, and founder of New Zealand’s chapter of Mothers Against Dairy – to release a video about the importance of parent-child bonds and how animal farming destroys this connection.
Mother’s Day is a special day for many people, providing an opportunity for celebration and time spent with family. Sadly, for most animals this isn’t the case.
Jessica worked on a dairy farm with her husband before she became pregnant with her first child. After giving birth and experiencing first-hand the power of parent-child connection, Jessica was confronted with the reality of what was happening on that dairy farm and on animal farms everywhere. Now, Jessica is a vegan activist, working to create a world where all animals are free, and all family bonds are respected.
Today, we are wishing a happy Mother’s Day to all mothers, and, with the help of our supporters, we are working toward a world where all parent-child bonds are respected.
We hope our video will help to shed light on the realities of animal farming and encourage people to go vegan for a better future!
Order a FREE vegan pack todayPosted 06 May 2025
Yesterday, Michelle, our Head of Campaigns, headed into London to attend the debate on the government petition which urged ‘Ban immediately the use of dogs in scientific and regulatory procedures’.
Posted 29 Apr 2025