Plant-based ready meals see huge increase in UK supermarkets

Posted on the 1st July 2021

A survey by Eating Better has found that 1 in 5 ready meals in UK supermarkets are now vegan or vegetarian.

The research looked at 2,743 ready meals across 10 supermarkets and found that plant-based options are the fastest growing, with an increase of 92% since the Eating Better Alliance’s first survey in 2018. In addition to this, the Eating Better survey found that plant-based and vegetarian ready meals are now the cheapest ready meals in 7 out of 10 supermarkets.

Other key findings include:

  • Four supermarkets have greatly increased their plant-based range – Aldi by 175% (now a quarter of its ready meals range) and Tesco by 103%, while the Co-op and Morrisons are both up by more than 60%.
  • 62% of the vegetarian meals surveyed contain cheese, down a third in three years.
  • The number of meals with meat as the main ingredient has dropped by 9% since 2018, although 70% of the ready meals surveyed contain meat.
  • Three retailers have made significant reductions with their meat options over the last three years – Aldi by 15%, the Co-op by 14% and Tesco by 12%.
  • There has been a 50% increase in plant-based and vegetarian meals since 2018, with the survey showing that one in five ready meals are now plant-based or vegetarian.

The Eating Better Alliance is calling on retailers to reduce ready meals containing meat to no more than 50%, encourage the sale of plant-based foods and increase the amount of vegetables and pulses in ready meals and to ensure that plant-based meals are priced competitively against meat, fish and vegetarian options.

Read more posts...

Vegan advert banned by ASA for showing the truth

An advert by Vegan Friendly UK, in collaboration with vegan food brand Miami Kitchen, was banned by the Advertising Standards Agency (ASA) following 63 complaints about its content.

Posted 19 Jun 2022