#MarkItVegan campaign

Interest in veganism is growing rapidly in the UK, with more than half a million people having now adopted cruelty-free living – and an ever growing interest from the general public about plant-based eating.

Mark It Vegan banner There’s been a huge increase in the number of plant-based foods on the market, an explosion in the number of cruelty-free events taking place across the UK and newspapers seem to run articles about veganism almost every other day.

Animal Aid launched its #MarkItVegan campaign in 2016,  which called for every supermarket in the UK that does not already do so to clearly label all of its own-brand vegan products.

This can be as simple as printing the words ‘suitable for vegans’ on the product packaging, or adopting a clear symbol to show that the item contains no animal-derived ingredients. 

This simple measure would not only make shopping for vegan products even easier, but would also help to further normalise veganism and make going vegan all the more appealing. 

Since its launch, all major UK supermarkets have committed to introducing clear and consistent vegan labelling for their own-brand vegan products! 

*Campaign victories: Tesco commits to labelling own-brand vegan products

Asda commits to labelling all of its vegan products

Morrisons will #MarkItVegan! 

As well as introducing a new vegan range, M&S will #MarkItVegan!

Lidl GB to introduce new vegan labelling!