#MarkItVegan campaign
Interest in veganism is growing rapidly in the UK, with more than half a million people having now adopted cruelty-free living – and an ever growing interest from the general public about plant-based eating.
There’s been a huge increase in the number of plant-based foods on the market, an explosion in the number of cruelty-free events taking place across the UK and newspapers seem to run articles about veganism almost every other day.
Animal Aid’s #MarkItVegan campaign calls for all major supermarkets to clearly and consistently label all of their own-brand vegan products.
This can be as simple as printing the words ‘suitable for vegans’ on the product packaging, or adopting a clear symbol to show that the item contains no animal-derived ingredients.
This simple measure would not only make shopping for vegan products even easier, but would also help to further normalise veganism and make going vegan all the more appealing, as people will be able to see how many delicious products are actually vegan.
Campaign updates
Prior to the start of campaign, only Sainsbury’s and the Co-op consistently labelled their own-brand vegan products. However, since then we have seen huge progress:
Victories:
Tesco commits to labelling own-brand vegan products
Asda commits to labelling all of its vegan products
Iceland commits to own-brand vegan labelling!
Waitrose confirms vegan labelling after #MarkItVegan campaign
Lidl, don’t get left behind!
Lidl is the only major UK supermarket to not commit to clear and consistent labelling for its own-brand vegan products. Please ask them to reconsider this position, so they don’tget left behind.
What can you do?
- Sign our petition, calling on Lidl to #MarkItVegan.
- Sign up to our email list for updates about this and our other campaigns.
- If you’re not already vegan, order one of our FREE Go Vegan packs to get all the information you need to go cruelty-free.