If you really care about animals, the best way you can help is to stop eating them!

Creating a vegan world is the best long-term solution to animal cruelty.

Only by rejecting animal exploitation in all its forms – farming, slaughter, vivisection, entertainment, etc – can we hope to end it. It is demand for these things that fuels the cruel industries behind them, so by ceasing to pay for the products of animal suffering, we can move closer to ending cruelty to animals.

We encourage individuals to adopt veganism by exposing the various ways that animals are abused and by showing people the many benefits of veganism. We also provide people with the tools and information they need to cease using the products of animal suffering and adopt cruelty-free living.

Through our campaign work we seek to normalise veganism and make going vegan easier and more appealing for the general public. It is our aim to improve access to vegan products and services, to make it easier to distinguish cruelty-free goods from animal-based ones and to support vegan initiatives around the UK. Ultimately, of course, we want to see an end to all animal exploitation.

Whether you are curious about veganism, a new vegan, or a long-term advocate of cruelty-free living, please help us to create a world free from animal suffering.

Order a free Guide to Going Vegan

Mark It Vegan

Mark It Vegan campaign logo


Most of the UK’s leading supermarkets don’t label their vegan products. Join us in calling for them to clearly mark all of their own-brand, cruelty-free goods.

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The Great Vegan Challenge

Great Vegan Challenge logo

November is Vegan Month and Animal Aid challenges people to go vegan for the whole 30 days in what we call the Great Vegan Challenge.

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The Great Vegan University Challenge

Great Vegan University Challenge logo


The Great Vegan University Challenge takes place every February and gives students across the UK and beyond the chance to try cruelty-free living whilst getting all the support they need to do it.

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Processed red meat: no safe limit

No Safe Limit campaign logo

It has long been known that processed red meat products – such as bacon, sausages, ham and pepperoni – are bad for human health.

Their high saturated fat and salt content have been linked to cardiovascular disease, obesity and stroke. But there is now considerable scientific evidence that such products also increase the risk of developing bowel cancer, the second biggest cause of cancer-related deaths in the UK after lung cancer.

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Campaign news

Ask supermarkets to #MarkItVegan!

Since Animal Aid launched our #MarkItVegan campaign, both Asda and Tesco have agreed to label their own brand vegan products.

Posted 13 Dec 2017