If you really care about animals, the best way you can help is to stop eating them!

Creating a vegan world is the best long-term solution to animal cruelty.

Only by rejecting animal exploitation in all its forms – farming, slaughter, vivisection, entertainment, etc – can we hope to end it. It is demand for these things that fuels the cruel industries behind them, so by ceasing to pay for the products of animal suffering, we can move closer to ending cruelty to animals.

We encourage individuals to adopt veganism by exposing the various ways that animals are abused and by showing people the many benefits of veganism. We also provide people with the tools and information they need to cease using the products of animal suffering and adopt cruelty-free living.

Through our campaign work we seek to normalise veganism and make going vegan easier and more appealing for the general public. It is our aim to improve access to vegan products and services, to make it easier to distinguish cruelty-free goods from animal-based ones and to support vegan initiatives around the UK. Ultimately, of course, we want to see an end to all animal exploitation.

Whether you are curious about veganism, a new vegan, or a long-term advocate of cruelty-free living, please help us to create a world free from animal suffering.

The 7-Day Vegan Challenge!

Curious about Veganism? Try it for 7 days and get all the help you need!

Read more

Healthy Vegan

It has never been easier to be vegan, however, some people struggle to eat healthily on a vegan diet. We’ve got you covered with tips, information, nutritional guides, and videos from health care professionals!

Read more

Their Christmas Wish

Their Christmas Wish refers to the lucky turkeys who get to live out theirs lives free from harm and suffering and aims to ensure as many people as possible have a cruelty-free Christmas dinner.

Read more

Making veganism more accessible

As well as giving individuals the tools they need to switch to a plant-based diet, we also actively campaign for companies, restaurants and other eateries to increase their vegan options.

Read more

Mark It Vegan

Mark It Vegan campaign logoOur #MarkItVegan campaign has resulted in every major UK supermarket committing to clearly and consistently labelling their own-brand vegan products.

Read more

Campaign news

Benjamin Zephaniah – A voice of compassion for all

It is with great sadness that we learnt of the death of Professor Benjamin Zephaniah. A wonderful friend and compassionate voice for all animals, Benjamin was an amazing supporter of Animal Aid for many decades....

Posted 08 Dec 2023