Living without cruelty

Each and every person can help end animal suffering through ordinary, everyday decisions. In almost every walk of life, you can choose compassion over cruelty.


eatingIf you care about animals, the best way you can help is to stop eating them! Each year in the UK alone approximately 1,000 million animals are farmed and killed for food – and that figure doesn’t include fish. As well as being more humane, an animal-free diet is healthy, environmentally friendly and a better way to use the world’s precious resources. By cutting out animal products you’ll be doing so much good – for animals, your health, the planet and for other people, too.

So why not take the plunge, and order our free guide to going vegan!

Cosmetics and Toiletries

Beauty without Cruelty eye shadowTesting cosmetics and their ingredients became illegal across the European Union as of 2009, and as of March 2013, the EU introduced a complete ban on the sale of cosmetics that had been newly tested on animals elsewhere. This is a tremendous achievement, but there are still companies selling products here that also sell products outside of the EU that have been tested on animals. Buying products that display the ‘Leaping Bunny’ logo is the best way to ensure that you are buying from a company that does not engage in animal testing anywhere.

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tshirtMillions of animals are farmed, hunted, abused and killed to make clothing, footwear and accessories. Fur farming has been banned in the UK since 2003. However, the sale of fur is still legal. These days, most people wouldn’t wear a full-length fur coat but they may not realize that the trim and pompoms on collars, hoods, scarves, bags and boots could be real strips of fur or real tails.

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Household products

Faith in Nature cleaning productUnlike cosmetic and body products, many cleaning, DIY and garden products continue to be tested on animals. Luckily, there are a multitude of ranges that have not been.

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Companion Animals

PuppyMany of us treat our companion animals as important and much-loved members of the family but not all animals are this fortunate. There are thousands of unwanted and abandoned animals in rescue centres awaiting a new home.

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Sport and Leisure

Dead fox with hunting houndsSadly, some people in our society consider it acceptable to exploit and kill animals for fun. In February 2005, hunting with packs of dogs became illegal. This means that hunts cannot encourage a pack of hounds to chase and rip the fox to pieces. Unfortunately, however, the law is often not enforced, and suspected breaches go unreported, so many hunts continue to hunt illegally. As well as hunting, this section contains information on horse racing, shooting, angling, circuses and zoos.

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Dog statue, part of the Animals in War Memorial in LondonThroughout the history of human conflicts, animals have been victims of war. During World War I, dogs and pigeons were used to deliver messages between frontline trenches and further afield. Horses, donkeys and elephants have been used as beasts of burden, while a shocking array of animals – from bears to deer – have been kept as pets in the midst of battle. Today, animals continue to be used to detect explosives, and thousands suffer and die each year in laboratories, infected with biological or chemical agents, or deliberately shot.

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Animal Gift Schemes

Dead cow in AfricaPlease think twice before donating money to charities that supply developing countries with live animals. There are much better, more economical and environmentally-friendly ways of helping.

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Christmas without Cruelty

Christmas decorations Christmas is meant to be a season of peace and goodwill, yet for many animals it is a time of suffering. They are slaughtered and consumed, exploited and killed in the name of sport, or given as gifts only later to be abandoned. But it doesn’t have to be that way. Follow our easy tips for a cruelty-free Christmas and you can give gorgeous gifts, eat delicious food and party in style without hurting animals.

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Campaign news

Ministry of Defence funds animal torture

Animal Aid’s new investigation exposes the horrific treatment of rats at the University of Birmingham, funded, in part, by the Ministry of Defence.

Posted 02 Apr 2020

white rat being held in hand

Boredom Busters

As social distancing seems set to continue, we've put together a list of things you can do to pass the time.

Posted 31 Mar 2020